Agency: Studio A
Art Director: Reinier Peersman
CG Team: Adidas CG
Adidas invited me to step into the role of Art Director for their upcoming running apparel campaign. This was a great chance to work on a fully CG project.
Our aim was more than just showing off the cool design of the clothes. We also wanted to capture the energy of the Adidas brand.
We took scans of the actual fabrics and used them to make 3D models of the outfits. Making the glow-in-the-dark features look right was a bit of a challenge.
Along with the rendered stills, we also created walk-cycle animations. This brought an extra layer of life and movement to the campaign, really showcasing the functionality of the apparel in a dynamic way.
The Adidas CG team and their in-house agency worked together on this project. Thanks to everyone's effort, we managed to create more than a simple campaign. It's a lively, digital expression of the Adidas brand.